Take a Sock Survey! Would you buy a particular brand of socks if you knew it directly supported the formerly incarcerated?

Would you buy a particular brand of socks if you knew it directly supported the formerly incarcerated?

That’s the simple version. I know a guy who is passionate about socks. He has this specific skill set and a dream to run his own socially conscious company that produces socks. He wants to use it as a mentorship/rehabilitation/reentry resource for those who have been previously incarcerated. And believe me, he’s passionate!

He was trained to use a specific “knitting” machine called a Lonati. It is Italian made and it’s manuals are entirely in Italian. He learned to use and repair these machines while in prison and then had the manuals translated while creating his own designs and training program. He’s quite remarkable.

Anyway, I need a little market research done because I’m gonna help this gug write a business plan and I need to find out if there’s a market for a local sock manufacturer?

So let’s start with this:
1) What is most important to you in a sock?
2) What type of sock do you wear most often?
3) Is there anything that annoys you about your socks?
4) Would you buy a particular brand of socks if you knew it directly supported the formerly incarcerated?

With Love
Ruth Utnage